-
One-third of respondents say they have attended a wine/whiskey
tour while on holiday
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40 percent respondents have attended a food & beverage
festival on holiday
The Indian traveller seems
to be willing to indulge his taste buds while on a holiday. According to a Food
and Travel survey conducted by TripAdvisor® – the world’s largest
travel planning site, 97 percent respondents said they are comfortable with
trying diverse Indian food while travelling domestically. The real surprise,
however, is to see a whopping 91 percent willing to experiment with local
cuisine when holidaying internationally. The survey was taken by 1000
respondents across India.
Nikhil Ganju, Country
Manager of TripAdvisor India elucidates, “33 percent of the total respondents
from our survey said they have attended a wine/whiskey tour while on a holiday.
Among those who hadn’t, almost half expressed their interest in attending one
if given a chance indicating a latent opportunity for wine and dine tourism
within India as well as promoting such international fests & tours for the
outbound traveller. The trend was similar, in fact more pronounced, for food
& beverage festivals. Another encouraging trend is that 25 percent
respondents say they have chosen a holiday destination specifically to
experiment with the local food.”
More Palate on your plate
The trends mentioned above represent that Indians are
becoming adventurous gourmands while on a holiday. Other survey findings
supporting this are:
· A majority
of 64 percent respondents are more likely to explore quaint local eateries as against
the popular restaurants frequented by tourists. A low 14 percent hunt for Indian
dining options for most meals & only 15 percent prefer to stick to familiar
international food while abroad.
· While
41 percent said they start craving for home food on holiday after more than 5
days, 40 percent said they don't particularly miss home food even when holidaying
internationally.
Interestingly, 38 percent admitted to carrying Indian food when
travelling internationally on holiday (like snacks, namkeen, pickles or Maggi)
which they miss eating or which may not be available at their destination.
Check, please
· Only
17 percent respondents said they always convert meal/dish prices into Indian
Rupees to decide if a dish is too expensive to order with an equal percent
saying they never do that. 66 percent still admitted to doing the math at least
sometimes when travelling internationally.
· 42
percent respondents said they would be fine spending between Rs. 500-1000 per
meal per person when travelling internationally. However, only 20percent
respondents think it’s justified to spend that much money on a domestic
holiday.
More women compared to men…
· …said
they have attended a wine/whisky tour.
· …have
attended a food and beverage festival.
· …are
likely to go to quaint and small eateries known mostly to locals instead of
popular tourist options
· …like
to try local food for almost all their meals compared to men
· …said
they will explore local cuisine and find new places to dine when travelling
international
Also,
· 8 percent more men carry Indian
snacks and food internationally compared to women
· Among vegetarians, 21percent
more men find travelling internationally daunting cause of lack of veg options
· 40 percent men said they
carry Indian food when travelling international while only 32 percent women
opted for the same.
The Veg Veto
Finding great meal options does seem like a
challenge for the herbivore compared to the meat eaters
· 65 percent vegetarians
carry non perishable food items when travelling internationally compared to
only 25 percent of non vegetarian respondents.
· Owing to the lack of dining
options, vegetarians miss homemade food more than their counterparts.
· 55 percent said they would
definitely or sometimes be deterred from going on holiday to an international
destination which predominantly has non-vegetarian cuisine, because of lack of
enough vegetarian dining options. This might prove to be ‘food for thought’ for
countries wooing Indian tourists.
· 82 percent vegetarian respondents
are comfortable with trying local cuisine internationally as compared to 96
percent when in India.
· 50 percent vegetarian
respondents would look for Indian dining options for most meals or prefer to
find familiar international food compared to only 17 percent non vegetarians.
Collective appetite of the cities!
Food and Travel trends from
Delhi, Mumbai, Bangalore and Chennai
· With the highest percentage
of respondents comfortable with trying different cuisines, Delhiites are the
most
Experimental when it comes
to food.
· Delhiites also seem to be
the biggest foodies as majority respondents from the city said they would be
interested to attend a food & beverage festival on a vacation.
· Bangaloreans and Delhiites
are the biggest spendthrifts when it comes to food. Both cities have the
highest percent of respondents who are willing to spend more than Rs 1000 per person
per meal.
· Both Delhi & Mumbai
have equal and highest respondents who had attended a wine/whiskey tour while
on holiday.
· Chennai-ites are the most
price-sensitive with highest percentage of respondents who said they always
convert meal/dish prices into Indian Rupees to decide if a dish is too
expensive to order.
· Bangaloreans &
Chennai-ites are the most experimental when it comes to finding quaint eateries.