No More Pop-Ups Crop Up as Hotel Price Comparison Search Finally Goes
Live
Applying radical common sense, TripAdvisor®,
the world’s largest travel site*, today announced the launch of its all-in-one
Hotel Price Comparison search, now live worldwide. TripAdvisor *is* the first
to match real-time pricing and availability with the more than 100 million
original reviews and opinions of TripAdvisor travellers.
“Our bad,” said Steve Kaufer, co-founder and CEO of TripAdvisor. “We
want to help travellers plan and have the perfect trip, not drive them crazy
with endless annoying pop-ups before they’ve booked it. We are excited to offer
real-time hotel prices and availability in one convenient display.”
“I recently searched a popular New York hotel, hit the ‘See All’ pricing
link and -- expecting to wade through countless pop-ups -- I went to grab a cup
of coffee,” said one TripAdvisor “member.” “When I came back to sift through
the results, there was only one display…one! Can you believe it? A
unified price comparison search is a dream come true!”
TripAdvisor now displays an easy-to-read layout of pricing and
availability from multiple booking partners in one view. This means that
travellers can apply a simple method for choosing top-rated hotels at a great
price: research a hotel for their chosen dates of stay, compare options at a
glance to select their favorite, and click through to the booking partners’
sites to complete the transaction.
“This was the most logical step in the evolution of TripAdvisor,” said
Kaufer. “Pairing our best-in-class user-generated content with pricing in
one display gives a better experience to our travelers and even more qualified
leads to our hotel booking partners.”
The new price comparison search display is now live for hotels in every
country in the world and is available on all TripAdvisor sites and all mobile
platforms.
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